PPC – SomeOne SpenDing – SomeOne EarNing

We have the Internet that provides a huge platform for advertising products and services online. Advertisers around the world have shown a keen interest in making good use of the Internet that is omnipresent these days.

Contrary to the traditional advertising model, the recent methods of internet marketing involve innovative techniques to catch more eyeballs and pull online traffic to visit, listen, view, or buy a product or a service that is on offer. It is done through a model that is now being widely regarded as Pay Per Click (PPC). It is a successful model for internet advertising that directs online traffic to particular websites, where the advertisers pay the publishers a certain amount when their ad is clicked.

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Entities Involved in PPC Advertising:

  • Product or Service Seller
  • PPC Advertiser
  • Landing Page Provider
  • Landing Page
  • Viewer or the Visitor

Take a close look at the illustrations below that depict the general roles of the entities involved in PPC advertising:

A product/service seller contacts advertisers for PPC based Ad programs.

PPC Advertiser creates Ads and provides landing pages for Ads.

Users click the Ads and visit the landing pages.

PPC – Bird’s eye view

Lets take a look at Terminology related to PPC:

Ad group
It is a collection of relevant keywords under one name. Maximum 20,000 keywords can be added into an Ad Group.

Ad Network
An Ad Network is an online business that specializes in matching up of advertisers to the websites looking to host the ad. Ad networks work as brokers for both suppliers (sites with content that can host ads, and buyers (the advertisers).

Ad Position
Ad position is the order in which an ad is displayed on a webpage. For example, ad position “1” means the ad is displayed first on the webpage.

Ad Rank
It is a value used to determine the Ad Proposition.

Call-To-Action (CTA)
This is a marketing term used for the action you want the website visitor to take.

Campaign
It is a series of relevant ad groups.

Click-Through-Rate (CTR)
It is a metric showing how often a visitor clicks your ad after seeing it. It can be defined as the number of clicks per thousand impressions. CTR contributes to Ad Rank.

Conversion
Conversion is the action the user wants when he clicks on an ad. It occurs when a visitor takes action. For example, the user makes purchases, signs ups, submits enquiry forms, views a page, or downloads, depending on the program’s goals.

Conversion Rate
It is the measurement of the success of a paid campaign. It is measured by the number of potential visitors performing any of the desired actions such as buying a product, filling a form, etc.

For example, if there are 100 visitors to a particular webpage via a PPC ad, and six of those 100 visitors buy the product the website sells, then the conversion rate for that particular ad is six percent. The larger the conversion rate, the more successful the website is.

Cost Per Action or Cost Per Acquisition (CPA)
It is the amount you pay for every lead, sign-up, or purchases.

Cost Per Click (CPC)
It implies the amount you pay for every single click on your ads.

Cost Per Mille (CPM)
It is the amount paid for every thousand views of the PPC ad.

Destination URL
It is where you want the user to land when he clicks on the ad.

Display URL
It is the name of a page of the website.

Geo-targeting
Delivery of ads to a particular geographic location of the users. It allows the advertisers to choose specific locations where they wish to show their ads.

Keyword
It is a search query made by a user. A word or a phrase of words entered in the search box by the user. The search engine matches your keywords and gives you relevant results on the Search Engine Result Page (SERP).

Landing Page
It is any standalone webpage distinct from the main website on which the visitor lands.

Negative Keywords
They are the ones for which you do not want your ad to appear.

PPC Bid
It is the maximum amount of fees an advertiser is ready to pay for a click.

Prospect
Prospect is a potential user who can buy a product/service being advertised.

Quality Score
It is a dynamic metrics assigned to each of your keywords and ads. It determines the quality of your keyword, ad, and the landing page. High quality score boosts the ad rank.

Creating a Keyword List

Keywords are the primitive entities of PPC ads. Choosing a correct and relevant set of keywords can help design a crisp and persuasive ad to fulfill the sole purpose of increasing the number of clicks on the ad.

You can use the given target model for keyword research and building a keyword list. The basic steps of building a keyword list are

  • Create a basic list (Seed List) of usual business terms
  • Expand the list using keyword research tools
  • Refine the list of keywords

Creating a Seed List

A seed list is nothing but the initial set of keywords of the seller’s business. Write down the six keyword categories in columns. Use a combination of brainstorming and investigation for categorizing the keywords into these six groups by keeping the brand and the product terms at the center of attention.

You need to build this list thoroughly, keeping in mind all the features of the product or service the seller is providing. You need to ponder and create a list of words about what all problems this particular product or service can solve.

Expanding the List

Initially, you need to think of only a few dozens of keywords, then expand, and finally refine. While expanding, you can add new potential keywords in the existing list so that the list is always up-to-date. For this, you need to:

  • Review the seller’s website for new or upcoming products or services.
  • Understand how people talk about the product and its features.
  • Identify unique and well-performing keywords that need to be added in the list.
  • Use keywords research tools for various suggestions.

Refining the List

While expanding, you may have added non-value adding or non-interesting keywords. Now it is time to refine the keywords list by eliminating the less interesting keywords and keeping only the best ones. There is no hard and fast rule to do this. Refining the keywords list is vital, as you need to take care not introduce any negative effect on the present list.

Keyword Research Tools

Keyword research tools help you to expand the list of keywords in most relevance of the seller’s product or service. These tools suggest numerous variations of the words from which we can select the appropriate one.

These tools include:

  • Google AdWords Keyword Planner
  • Word Tracker
  • SEO Book Keyword Suggestion Tools
  • Keyword Discovery
  • SpyFu

Writing a Killer PPC Ad

Refer the diagram shown below. To create an effective and compelling ad, the following methodology is helpful:

Elements of a PPC Ad

Refer the following image to understand the elements of a PPC ad.

Headline – This is the main title of the ad. It must be magnetic, crisp, and compact.

Display URL – This is the link of the relevant web page where the prospects will be taken onto. It is not required to be the exact landing page but it should be relevant. You can, for example, include your website with the top keyword in your Ad Campaign.

Description Line 1 and 2 – This is the body of the ad. It describes the product or the service the seller is offering.

Landing Pages

If you create a beautiful and catchy PPC ad with an effective Call-To-Action and do not link an appropriate landing page to it, then all your efforts go in vain.
Use of landing pages in the PPC ads helps to:

  • Increase conversion
  • Reduce Cost-Per-Click (CPC)
  • Reduce bounce rate

Elements of an Effective Landing Page:

  • Engaging and beautiful appearance.
  • Well-organized contents.
  • Tight coupling between advertise and page contents.
  • Simple, yet descriptive and informative.
  • Clear and discrete Call-To-Action and offers.
  • Capability of building trust about authenticity of a product or service the seller offers.
  • Capability of pursuing the visitors to take action.

PPC Bidding

Bidding is offering a competitive price that a bidder is ready to pay for a service. The term ‘bidding’ is always used in the context of auction. Bidding is very useful to set the value of an object, an art piece, a property, a commodity, etc. The amount itself is called as a bid.

In the context of internet marketing, the amount an online business organization allocates for PPC advertising is known as PPC bid. The bids specify the maximum amount that an organization is ready to pay each time a user clicks your ad. This is called the maximum Cost-Per-Click (max CPC).

Factors That Affect Bidding:

  • Advertising budget of the organization
  • The time the organization plans to use paid advertising.
  • Keyword popularity
  • Competition from other advertisers

What to Bid For?

With the help of bid management tools, you can bid for:

  • Conversion events such as video views, contact forms, store directions, the time of ad display, etc.
  • Keywords such as brand phrases, user phrases, direct response phrases, lead generation phrases, engaging phrases, etc.

Want to learn Digital Marketing?

Godwin’s Law in politics

If you haven’t read it in a forecast yet, you’ll read it in an analysis next week: The “Nazis” are back in Germany, with a good likelihood of coming in on third place in the German elections next Sunday. Soon the Germans will wear brown shirts again, grow mustaches, and roll their tanks all over Europe. Really? What sounds like a big story in a newspaper headline in reality is far more harmless. It is more a problem of Godwin’s law in politics, where the likelihood of a politician calling another politician or party anywhere to the right of himself a “Nazi” approaches 100% towards election day.

The German elections this weekend are boring. The two parties that govern today together, the center-left SPD and the center-right CDU together will have well more than 50% of the votes. The CDU has about 35%, the SPD 22%, and there is no chance of the SPD overtaking the CDU. 4 smaller parties each have around 10%, with the AfD, which is to the right of the center-right CDU probably getting something like 12% of the vote. So, is that a sign of a growing Nazi resurgence in Germany, or is there a simpler explanation?

The reason why the AfD has more votes than usual is that they are the only party with a strong anti-immigrant position (not counting the regionally limited CSU). The center-right CDU in Germany is well to the left of conservative parties elsewhere, like UK conservatives or US Republicans. Citing Christian values the CDU has welcomed a large number of refugees to Germany, Syrian and other, in previous years. This large influx of immigrants wasn’t unopposed. And so it isn’t really surprising that 12% of voters end up supporting a party that is anti-immigrant, the AfD being their only option in this case. Compare that to other countries, where anti-immigrant parties and policies are in the majority. The news is 88% of voters voting for pro-immigrant parties, not 12% voting for anti-immigrant parties. What you see is an anti-immigrant protest vote, by people who wouldn’t necessarily vote for the AfD if they had any chance at all to actually come to power.

Personally, I have been an immigrant for the last 20 years, and so of course I am pro-immigration. But I do believe that liberals have done a lousy job to explain the advantages of immigration, and to address the various fears of voters regarding immigration, from job competition to crime. I do think that an anti-immigration party has to exist in a democratic society. And we should stop calling people “Nazis” just because they are anti-immigration.

Sally Yates Calls on Americans to Rise Up in Powerful Op-Ed

“It is not enough for us to admire our nation’s core values from afar.”

Americans find themselves at a critical moment in their nation’s history, when they must decide what kind of country they want to have, according to former acting Attorney General Sally Yates.

In a searing op-ed for USA Today, the Trump foe reveals she tried to warn and help the administration, only to be thrown out of office. Now she is calling on her fellow Americans to uphold the “country’s core values.”

“Our founding documents set forth the values that make us who we are, or at least who we aspire to be,” Yates writes. “I say aspire to be because we haven’t always lived up to our founding ideals — even at the time of our founding. When the Declaration of Independence proclaimed that all men are created equal, hundreds of thousands of African Americans were being enslaved by their fellow Americans.”

She recalls the Jim Crow South when Americans were forced to choose between segregation and racial justice. And while we have often failed to live up to our ideals, we have always had a shared vision of what the country means and what is expected of its leaders.

Yates asks Americans to look back at the Preamble to the Constitution for inspiration:

“’We the people of the United States’ (we are a democratic republic, not a dictatorship),” she writes. “‘In order to form a more perfect union’ (we are a work in progress dedicated to a noble pursuit) ‘establish justice’ (we revere justice as the cornerstone of our democracy) ‘insure domestic tranquility’ (we prize unity and peace, not divisiveness and discord), ‘provide for the common defense’ (we should never give any foreign adversary reason to question our solidarity) ‘promote the general welfare’ (we care about one another; compassion and decency matter) ‘and secure the blessings of liberty to ourselves and our posterity’ (we have a responsibility to protect not just our own generation, but future ones as well).”

She goes on to explain that the Bill of Rights guarantees individual liberty and other rights that Americans often take for granted.

“But without vigilance, [they] can erode and slip away, such as freedom of speech (our right to protest and be heard); freedom of religion (the essential separation between how one worships and the power of the state); and freedom of the press (a democratic institution essential to informing the public and holding our leaders accountable),” Yates continues.

Yates also notes that one thing that separates the United States from an autocracy is the “strict separation between the Justice Department and the White House on criminal cases and investigations.” This ensures the public believes in the legitimacy of the criminal process.

“There is such a thing as objective truth,” she explains. “We can debate policies and issues, and we should. But those debates must be based on common facts rather than raw appeals to emotion and fear through polarizing rhetoric and fabrications.”

She closes with a powerful call to action:

“We are not living in ordinary times, and it is not enough for us to admire our nation’s core values from afar…So stand up. Speak out.”

 

 

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Animal Crossing: Pocket Camp

I never owned any Nintendo Wii or 3DS console. Which means that I have never played any game of the Animal Crossing franchise. I was aware that these games existed due to the generally good press they got, but never played one. So when recently Animal Crossing: Pocket Camp was released on iOS, I decided to give it a try. And ended up seriously disappointed: There is no game in this game!

My general model of modern games is that they have a core game, e.g. combat or a type of puzzle, embedded in a shell of story, rewards, and character progression. Animal Crossing: Pocket Camp certainly has the shell part of that: There is a basic story, you do get plenty of rewards for what you do, and there is some sort of character progression in the form of levels and friendship levels to a growing number of animals. However there isn’t really a core game. The core consists of clicking on resources to gather them. And that’s it. There is no puzzle to solve to gather those resources, no monster to kill, nothing. Some of the resources have a vague hint of a game, which is tapping once to start the process, and then needing to tap a second time within a time window when “tap” is written on your screen, but that is as complicated as it gets. Other resources, like fruits from trees, don’t even have that, you just click to gather them.

Crafting isn’t really a game either, you just provide the money and resources and wait for minutes or hours until your crafted item is finished. So all you can do in this game is gather resources, and keep various animals happy by providing them either the resources directly or some furniture crafted from those resources. There is a complete absence of any challenge or even actual gameplay. Describing Animal Crossing: Pocket Camp as a game for children is actually insulting to children.

That the mobile version only provides you with limited amounts of resources every 3 hours or lets you wait for hours for your crafting to finish, but then “allows” you to speed those things up with a currency you get for real money is just the icing on the cake. After playing the game long enough to make sure that I hadn’t accidentally overlooked a real game in there, I just uninstalled Animal Crossing: Pocket Camp. Unless you desperately want a game with absolutely no challenge or real gameplay at all, I can’t recommend this.

Final Fantasy XV

Final Fantasy is a series of games which in the past has made me buy a Playstation 2 and 3, after having played FF7 on the PC. But then I didn’t like FF13 all that much, nor the MMORPG version FF14 (which might have more to do with MMO burnout and the botched first version than the quality of the final second version game). So I didn’t buy a Playstation 4. Nor did I ever buy any version of XBox, which means that I never got to even try Final Fantasy XV. However that is going to change in 2018, because FF15 is coming both to PC and mobile platforms.

If I buy the PC version, I am pretty confident that I will get a pretty much identical game to the console version, with at least equal if not better graphics. The main issue with console ports of games like Final Fantasy is usually that they don’t always create a new control scheme for stuff like inventory management, so you need to push a lot of buttons to go through sub-menus of sub-menus instead of using easier mouse + keyboard controls. That can be somewhat annoying, but is not really a serious downside. So I’d consider the PC version a conservative bet.

The mobile version, called the “pocket edition” is going to be released next week, February 9, and is conceptually much more interesting. Because in this pocket version they tried to reproduce the game as faithfully as possible on a platform which is both much less graphically powerful, and has a much more different control scheme. But people who saw the beta version were astounded how faithful to the original at least the start of the game is. Basically you see the same scenes, but with new graphics which are far better suited to the lower resolution and capabilities of the platform.

There have been a number of games in the past that were re-released with improved graphics, due to the constant increase of computer graphics quality. The reverse process, down-grading graphics to lower resolution, hasn’t been used that much. But of course the concept is very interesting if you think of porting games from the PC and console to tablets and phones. So I am definitely going to check out the Final Fantasy XV pocket edition. Especially since I don’t need to buy the full game to do so: You get the first chapter for free, and can buy the rest of the game chapter by chapter. Now that is an innovation I wish would apply to console games.

Must read: top 10 Android stories

This week we reviewed the Razer Phone and BlackBerry Motion, talked to Google about the Google Home Mini, crowned a winner in our Best of Android competition. Here’s the news of the week!


What’s the best Android smartphone on the market? Head to our Best of Android 2017 articles below to find out:

  • Best of Android 2017 – Display
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  • Best of Android 2017 – Which camera looks the best? (camera shootout)
  • Best of Android 2017 – Performance
  • Best of Android 2017 – Which camera is technically the best? (technical comparison)
  • Best of Android 2017 – Battery
  • Best of Android 2017 – User experience
  • The Phone of The Year 2017 is…

Who wants to win a ZTE Axon M?

The ZTE Axon M takes gaming and productivity to the next level. Here’s how you can win one!

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Razer Phone review Is Razer’s first smartphone a smart buy for everyone, or only for mobile gamers? Find out in our full Razer Phone review!


Google’s plan to take over the home starts with Google Home Mini We talk to Selena Salazar, product manager for Google Home Mini, about Google’s vision for the smart home, Assistant-powered refrigerators, and more.


BlackBerry Motion review: a KEYone without the keyboard Does a BlackBerry without a physical keyboard still feel like a BlackBerry or does it just turn into your average Android phone?


This is the OnePlus 5T Star Wars Edition With the release of much-anticipated Star Wars: The Last Jedi, OnePlus has announced the launch of a Star Wars-branded limited edition of the OnePlus 5T.


Why an (unofficial) anti-Amazon alliance is a very good thing Amazon has become the middle-man of everything, and are the leader of tech’s Big Four companies, over Apple, Google, and Facebook. But the fightback is on.


Which smartphones retain their resale value the best? If you’re looking to swap your flagship smartphone for a new one this year, here’s a list of the handsets with the best resale value.


Google Pixel 2 or Pixel 2 XL: which should you buy? Google released two different sizes of Pixel phones this year. Which should you buy— the Google Pixel 2 or Pixel 2 XL?


The notch is coming to a smartphone near you Get ready to see a lot of iPhone-style notches on future Android smartphones, as the design is going to be used on upcoming bezel-free displays.


How to use AR Stickers on the Google Pixel or Pixel 2 Do you have a Google Pixel or Pixel 2? If so, you can now use AR Stickers! Here’s everything you need to know.


Can the Snapdragon 845 give VR a shot in the arm? The new Qualcomm Snapdragon 845 boasts a number of improvements for virtual reality applications, but is that enough to reinvigorate the market?


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Watch more Android videos on our YouTube channel.

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Google Pixel 2 and Pixel 2 XL headphone adapter not working for some folks

The Google Pixel 2 series has already seen one significant audio problem, that being related to how it was recorded through the microphone. Though that was fixed in a recent software update, there appears to be another, more persistent, sound issue affecting devices.

Some people Pixel 2 and Pixel 2 XL owners are reporting that the supplied USB Type-C to 3.5 mm headphone jack adapter isn’t working. This was pointed out by users over at the Google Product Forums (via Android Police), and the issue seems to be that the headphone adapter isn’t being recognized: when connected, music still plays through the device speakers.

Editor’s Pick

According to reports, several people have experienced this problem and have contacted Google for a replacement adapter. Others are seeking software solutions, though there doesn’t appear to be a single workaround that applies in every scenario.

One person said that a software update had resolved the issue, while the process below was also offered as a fix:

  • Insert dongle/adapter into phone
  • Restart phone
  • Plug headphones into dongle/adapter
  • Start Google Play Music [and, presumably, play something]

Given that there are a variety of possible solutions, here, it looks like it’s not specifically tied to a faulty adapter (one user says they’ve owned three different dongles and the problem has persisted); there may be more than one problem at play.

Google must be aware of this by now — there are lots of comments and replacement requests have been made — though an employee is yet to step into the thread to discuss the problem directly.

If you’ve experienced this issue, perhaps try using Bluetooth headphones (should you own some) while you wait for this to get sorted out.

AIrrowy takes your mind off signals while keeping roads safe

Don’t you hate it when people don’t use their turn signals? I have to say most of my close calls have been due to drivers failing to use these handy lights. And it seems my experience is backed by a study from the Society of Automotive Engineers, which claims about 2 million accidents a year are caused by drivers not signaling a change of lane or turn. 

Other featured campaigns:

  • Elf Smart Plug makes your home intelligent for cheap
  • PLY is a motorcycle smart helmet that won’t break the bank
  • NOCABLE battery pack charges your smartphone wirelessly

Why is it such a hassle to simply move a lever. Not to defend those who don’t follow the rules, but driving is an attention hog. You have to look for cars, motorcycles, bicycles, lanes, signs, people, animals, debris, speed limits and more. There are plenty of distractions that could endanger your life, so maybe drivers just forget to reach for that lever in the middle of chaos. We are all human, after all, so a little help couldn’t hurt. 

We have come across a very neat tool being featured on Kickstarter. It goes by the name of AIrrowy and automates turn signal actions. The process is simple. Once installed on your vehicle (cars, motorcycles, etc.), it connects to your smartphone via Bluetooth and uses an app to predict your driving route. In essence, it is a simplified navigator that knows when and where you are turning. Signals will be activated accordingly.

Interested? The Kickstarter campaign only has a bit over 2 days to go, so you best make your move soon. You can get an AIrrowy for as low as €68. Shipments are estimated to start on April 2018, though, so you will have to wait a few months to stop worrying so much about signals. 

What do you guys think of these automated driving technologies? Will they spoil drivers? Should users still keep an eye on signals to make sure everything is functioning properly? After all, even big names like Tesla have had failures. 

Check out AIrowwy

The #1 Reason the GOP Tax Plan Is an Economic Catastrophe: It Will Send Health Care Costs Through the Roof

The bill is poised to cause real pain and suffering to people who struggle to pay for health care.

Of all the reasons the Republican tax bill will be a mugging of the majority of non-wealthy Americans, one reason stands out above all else—the bill will seriously set back everyone who has struggled to pay for health insurance and medical expenses.

Repealing the Obamacare coverage mandate is likely to prompt insurers to raise premiums by an estimated 10 percent annually into the foreseeable future, according to the nonpartisan Congressional Budget Office. Why? Because as up to 13 million people drop their policies—CBO’s estimate—the remaining policy holders will end up paying more. (Those dropping coverage will revert to pre-Obamacare days of postponing treatments and hoping for the best.)

That’s just the start of the dire news affecting health care costs, as anticipated increases will more than offset any tax break. Not that most Americans were going to see tax cuts anyway—the bottom 50 percent of wage earners will see their after-tax incomes shrink by 2 percent; the middle 40 percent’s after-tax incomes will shrink by 0.6 percent; while the top 10 percent will see their incomes grow by 1.5 percent or more, the New York Times noted Monday.

There’s more bad health care news. The tax bill’s $1.5 trillion cost also preys on seniors, triggering spending cuts of 4 percent annually for Medicare, the federal health program for those 65 and older.

Currently, before Congress has its final votes on the bill, there’s no shortage of physicians who do not accept Medicare, due to  reimbursement rates. The result is people needing to see some physicians have to pay cash up front, if they can, and then fight with supplemental insurance providers to be reimbursed. This downward spiral will only worsen as Congress cuts Medicare.

The GOP bill also trashes preventive health care for the poorest households, a majority of which are single mothers with children. The same budget pressures that trigger automatic cuts for Medicare will also apply to the food and nutritional assistance programs. Additionally, the bill’s authors have swapped in a stingier formula for cost-of-living index increases—the so-called chained CPI. That new metric translates into less assistance, not more, for the needy in coming years.

The punishment of the poor and vulnerable doesn’t stop there. The tax bill’s changes in the earned income tax credit will divert an estimated $19 billion from poor families. The bill’s new requirement that families seeking child tax credit provide a Social Security number will translate into higher taxes for undocumented immigrants, who work and pay taxes but lack that paperwork.

But the bill’s biggest negative impact is that it will take bigger bites from paychecks and savings for health care spending. The bill’s GOP authors will counter that they lowered the threshold for deducting medical expenses from 10 percent of annual income to 7.5 percent. However, like many GOP tax breaks, it can only be claimed after spending the money in the first place—if you have it.

The coming shocks to the health care system have prompted industry experts and insiders to beseech Congress to vote no on the bill this week.

“In the wealthiest country on earth, 40 million people live in poverty,” tweeted Andy Slavitt, who ran the Medicaid and Medicare programs for the Obama administration. “The GOP tax bill would dramatically increase the wealth of the very wealthy & begin a cycle of cuts to poverty & health programs… Uneasy Rs have one last chance.”

“This is a horrid bill,” John Baackes, chief executive of L.A. Care, a public plan covering 2 million mostly poor residents of Los Angeles County, told the L.A. Times. “They haven’t been able to repeal and replace [Obamacare], so they’ll attack it through the budget by looking for ways knock down the money that’s needed to cover people.”

But high-ranking Republicans, like House Speaker Paul Ryan, have told conservative radio that cutting health care programs is their top federal budget priority—with Ryan saying he will be targeting welfare, Medicare and Medicaid (state-run care for those under 65) in 2018.

Meanwhile, neither Ryan nor his Senate counterparts have taken action to continue funding CHIP, the federal health care program that covers 9 million poor children. (On Monday, Alabama announced it was freezing 2018 CHIP enrollment.)

The GOP bill is poised to cause real pain and suffering to people who struggle to pay for health care. 

As Slavitt wrote late Monday, “BREAKING: Trump Administration announced it is ending program to pay differently to improve quality in Medicaid, as happens in Medicare & everywhere else. I’ve run these programs. This is tragic bigotry.”

Yes, more bigotry against the middle class and working poor. Despite GOP campaign trail rhetoric, there’s no tax simplification, fairness, economic growth or fiscal discipline in the Republicans’ tax bill. It transfers money up the ladder to those already making six-figures and into corporate profits. Almost everyone else pays more—starting with their health care (or lack of it).   

 

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50 PictoGrams By FreePik for Our ReaDers!

Pictograms are icons that depict anything under the sun in no context whatsoever – which makes it the perfect type of icon for any kind of use. The most common pictogram we all probably know by heart is the lavatory sign for men and women. But freebie release designed by Freepik for our readers extends into situations in a much wider variety.
From cleaning and baking, to construction work and mountain climbing, this set of 50 pictograms cover the many things that people do, in icon form. It’s fascinating to see how easy it is to depict a necktie, a baker’s hat, a safety vest or an oven, in just black and white (in this case, green) as shown by these pictograms.
To download the whole set follow the download link. All pictograms are available in SVG and PNG format. You can share, modify or use these pictograms for commercial or personal use but do give credit where credit is due.

.button { background-color:white; border-radius: 4px; border: 2px solid #D24D57; color: #D24D57; text-align: center; font-size: 28px; padding: 20px; width: 200px; transition: all 0.5s; cursor: pointer; margin: 5px; } .button span { cursor: pointer; display: inline-block; position: relative; transition: 0.5s; } .button span:after { content: ‘0bb’; position: absolute; opacity: 0; top: 0; right: -20px; transition: 0.5s; } .button:hover{ color:white;background-color: #D24D57;} .button:hover span { padding-right: 25px; } .button:hover span:after { opacity: 1; right: 0; }